SPINoFACT – political advertising between spin and facts

About publication

Author: Damir Nikočević

Publishing year: 2018

Project ‘SPINoFACT – Political advertising between spin and facts’, which part is this publication, has an objective to contribute to promotion of good practices and improvement of legislative framework when it comes to political advertising in media in Montenegro. Specific objective of the project is improvement of cooperation between media, relevant institutions, political parties and nongovernmental organisations, as well as to raise awareness of the public about importance of political advertising and more quality informing of citizens during election campaign. This pilot project relates to local elections in Mojkovac, Petnjica and Cetinje in November 20172, and was supported by the Embassy of the Kingdom of Netherlands.

How much, in what manner and in which media have the election lists been advertising? How have media been reporting during election campaign? What does the legislative framework provide? What is the role of self-regulatory bodies? What is the role of media in election campaigns? How do media affect the election campaign? These are only some of the questions to which we attempted to respond through realisation of activities in this project, which included: analysis of legislative framework relating to political advertising, qualitative and quantitative monitoring of media during election campaign for local elections in Mojkovac, Cetinje, Petnjica, production, presentation and publishment of reports encompassing results of findings.

Publishment of this publication was supported by the Embassy of the Kingdom of Netherlands.